Joining AATAC means that our retailers will meet quality companies with products and services that will help you prosper.

Will JTI Acquire RAI’s Santa Fe Natural Tobacco?

GENEVA & WINSTON-SALEM, N.C. – While both companies said that they do not comment on rumors and speculation, sources say Japan Tobacco Inc. (JTI) is in talks to buy cigarette assets from Reynolds American Inc. (RAI) as the company seeks to expand outside of its shrinking home market, according to a report by Bloomberg News.

As reported in a 21st Century Smoke/CSP Daily News Flash, Geneva-based JTI may acquire assets worth about $5 billion, possibly including RAI’s Santa Fe Natural Tobacco Co. Inc., which makes the Natural American Spirit tobacco brands, said the people, who asked not to be identified because the information is private. While discussions are advanced, talks could still fall apart and the size of the deal and the makeup of the assets could still change, they said.

JTI president Mitsuomi Koizumi said in February that 2015 would be the company’s “year of investments,” including increased stakes in other types of tobacco products such as e-cigarettes.

The company recently entered into an agreement to acquire Logic Technology Development LLC, Pompano Beach, Fla., one of the leading U.S. electronic cigarette brands. It said it expects to complete the acquisition in the third quarter of fiscal-year 2015 following regulatory clearance.

The company has sped up acquisitions of brands and products abroad in the face of a shrinking population and a stagnating smoking rate at home, the news agency said. Japan Tobacco has said its priority is investing to boost the competitiveness of its tobacco businesses, which led to its withdrawal from drinks and vending machines.

Santa Fe could be worth as much as $7.6 billion, according to Wells Fargo Securities LLC analyst Bonnie Herzog.

“We believe this is a win-win scenario for RAI shareholders,” she wrote. “We believe if the speculation proves true, any transaction would monetize an asset that we have long believed to be underappreciated and undervalued by the market.”

Japan Tobacco Inc. is a leading international tobacco company. Its sells its products in more than 120 countries, and its brands include Winston, Camel, Mevius and LD.

Winston-Salem, N.C.-based Reynolds American Inc. is the parent company of R.J. Reynolds Tobacco Co.; Santa Fe Natural Tobacco Co. Inc.; American Snuff Co. LLC; Niconovum USA Inc.; Niconovum AB; and R.J. Reynolds Vapor Co.

R.J. Reynolds Tobacco’s brands include Newport, Camel and Pall Mall cigarettes; American Snuff’s brands include Grizzly and Kodiak smokeless tobacco products; Santa Fe Natural Tobacco manufactures and markets Natural American Spirit 100% additive-free natural tobacco products, including styles made with organic tobacco; Niconovum USA and Niconovum AB market nicotine replacement therapy products in the United States and Sweden, respectively, under the Zonnic brand name; and R.J. Reynolds Vapor manufactures and markets Vuse electronic cigarettes.


About jota

Vendor Application


Toll Free: 888-662-7780

Here at AATAC we are always looking for companies that may enhance our member’s businesses and better the industry as a whole. If you are interested in becoming a preferred vendor within our network please fill out this information form.

Send info and materials to our receivables office:

503 E. Jackson St. STE# 141
Tampa, FL. 33602



Answer the Question of the Day by filling in the information below and send it to us for your chance to win the prizes and exclusive discounts offered only to our members!



Located on the front page of our national website is a field called “Question Of The Day” (QOD). Each day we post a different question about the products and services that are presented through our website. The answer to this question can be found on one of our partner’s web pages. Our members will navigate through the preferred vendors page to find the answer to your question while subconsciously educating themselves about your company! AATAC effectively selects members who answer the question correctly to win rewards which include; rebates, complimentary services, cash, promotional offers from vendors, prizes, giveaways, etc. *Your QOD should be 1-2 sentences in length and can not name a specific product or company within the question. 

Here are some examples:

Which preferred vendor offers your customers a 99% accurate drug test that reads results in five minutes?  

One of our partner’s provides important compliance training classes in a virtual setting for a low cost. Who is it?


Your Vendor Category

When your logo and redirect are added to our preferred vendors catalog it offers two very important elements to members:

  1. It tells them that your company has been vetted and approved for business within our network. 
  2. It encourages them to visit your website where they can learn more about your company.