WAWA, Pa. — Wawa Inc. and Citi Retail Services have announced a multi-year agreement to launch a private-label consumer credit card program for the convenience -store chain’s customers.

Wawa owns and operates more than 700 convenience stores (with approximately 450 offering gasoline) in five Mid-Atlantic states and Florida. Citi Retail Services, a unit of Citi, is one of the country’s largest private-label credit card issuers. The companies will launch the card program on Sept 30, 2015. Citi will manage and service the portfolio of accounts.

“Wawa customers will soon have a credit card to call their own,” said Craig Vallorano, managing director for business development and strategy at Citi Retail Services, Atlanta. “Wawa has a differentiated and growing business with a strong retail brand and loyal customer base. This card program will give Wawa customers a convenient payment option with an enhanced value proposition on fuel purchases.”

“At Wawa part our commitment to fulfilling lives every day means continually providing the community with value. We do this with quality products, priced competitively, no-surcharge ATMs, and now with our new private-label card–the Wawa Credit Card,” said Cathy Pulos, chief people and chief financial officer for Wawa. “This new credit card was specifically designed to enhance the customer experience by adding value and simplicity to our customers’ transactions, specifically around the purchase of fuel. We look forward to launching this venture, making fueling up and checking out better than ever before.”

Wawa Inc., is a privately held company with headquarters in Wawa, Pa. Its convenience stores are located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida. The stores offer a large fresh foodservice selection, including Wawa brands such as built-to-order hoagies, freshly-brewed coffee, hot breakfast sandwiches, built-to-order specialty beverages and an assortment of soups, sides and snacks.