LUBBOCK, Texas — The United Family has expanded the company’s rewards program with the launch of a points program allowing guests to earn free fuel or groceries by making everyday purchases at any of the 66 United Supermarkets, Market Street, Amigos and Albertsons Market grocery stores and United Express gas station and convenience stores in West Texas, Dallas-Fort Worth and New Mexico.

Through the program’s new features, rewards members earn one point for every $1 spent in-store.

“Enabling our guests to receive free fuel or groceries by making everyday purchases elevates the value of our rewards program,” said Robin Cash, loyalty marketing manager for The United Family. “In addition, guests can continue saving more by using our mobile app for customized coupons and member discounts on relevant items for each household.”

The points program addition is the latest in a complete rewards program that offers guests product recommendations, digital coupons and product discounts that are individually tailored to their shopping habits.

“We believe that in addition to staying competitive in pricing for our guests, offering ways to shop smart and save money is one more way The United Family can help take care of families in the communities we serve,” said Cash.

In its 99th year of operation, United Supermarkets LLC, dba The United Family, is a Lubbock, Texas-based grocery, gas station and convenience-store chain. The company is a wholly owned subsidiary of Albertson’s LLC.