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September 21, 2015

The Dark Side of Mountain Dew

PURCHASE, N.Y. — PepsiCo will unveil “a whole new side” of Mountain Dew this fall, a dark side. Mtn Dew Black Label is a “deeper, darker Dew” that will be introduced at colleges and universities this fall.

A carbonated soft drink made with real sugar and “crafted with dark berry flavor and herbal bitters,” Mtn Dew Black Label is made those for those times when Dew drinkers want to unwind with a touch of class, the company said.

Mtn Dew Black Label will be available at on-campus retailers at approximately 600 colleges and universities this fall. It will be available nationwide in 2016.

Mtn Dew Black Label will come in 16-ounce matte-black cans. Each can contains 210 calories and 83mg of caffeine.

Suggested retail prices is $1.99 per can.

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