Brought to you by GasBuddy.

GAITHERSBURG, Md.— More and more consumers are making purchasing decisions with their smartphones, and with the growth of the smaller screen, traditional banner ads can be too intrusive.

In recent years, mobile native advertising has shown to be highly effective for marketing on this platform. According to a 2015 study by InMobi, mobile native advertising led to a 56% click-through rate and a 51% engagement rate.

Native ads are designed and deployed to look more like regular (or “native”) content and less like ads. This model presents an opportunity for brands to seamlessly integrate into an app experience without annoying the consumer.

There are different methods of going “native.” To decide the right platform for your store, it’s important to know your audience, as it will help identify which formats would be best suited to drive higher engagement rates. Look also for seamless integrations, real-time analytics, the ability to add and update your placements on your own and promote your brand to its fullest extent to ensure your placements remain relevant.

Integrated Listings

A growing number of apps and websites are offering opportunities for businesses to be presented in a fashion that looks identical to the products or services their consumers are already shopping for.

Among them, GasBuddy recently launched GasBuddy for Business, an opportunity for independent c-store owners to take full control over their digital store within the app. GasBuddy is the leading price-comparison gas app and website that helps millions of drivers everyday decide where to fill up.

Convenience stores that choose to participate in GasBuddy for Business will be highlighted in the search results, along with the ability to claim, manage and create their individual station sites on the GasBuddy app and website. By promoting your c-store at the same time a potential consumer is looking for gas/convenience, businesses can achieve increased store traffic and sales.

Locally Targeted

Consumers are using their smartphones on the road, for everything from navigating through traffic to finding good deals. As more and more last-minute purchasing decisions are literally being made in the driver’s seat, locally targeting consumers has proven to be highly successful in increasing foot traffic.

With GasBuddy for Business Native, specific locations can now integrate their message and brand directly in the search results and map, which will reach users in the context of their daily commute, road trips and business trips. Drivers can click the native ad on the list page to navigate to the store-specific page where all the content is controlled by the brand itself.

To learn more, please visit gasbuddy.com/business or contact adsales@gasbuddy.com.