HUNTINGTON, N.Y. — Following months of perfecting the flavor and design of the packaging, Roar Beverages and NFL football player Odell Beckham Jr. revealed the first product in Roar’s Odell Beckham Jr. Series. Roar’s OBJXIII is an all-natural strawberry-and-watermelon-flavored coconut water-based sports drink, scientifically formulated with B-vitamins and charged with electrolytes.
The new OBJXIII bottle features the Roar Performance brand logo interlocked with Beckham Jr.’s iconic one handed catch and carbon-fiber backdrop that is consistent with the brand’s innovative and edgy packaging. The new flavor will be the eighth under Roar’s portfolio of flavors and the initial all-natural product in the Odell Beckham Jr. Series.
“This has truly been an unbelievable experience, and I am blessed to have had the opportunity to work with the people at Roar Beverages,” Beckham said. “To see your vision come to life and know that the product is going to benefit the next generation of sports-drink enthusiasts is something I am proud of and stand behind 110%.”
Roar beverages are made with 25% less sugar than other sports drinks and with no artificial flavors, caffeine, preservatives, gluten or brominated vegetable oil (BVO).
“Our goal at Roar Beverages is to create products that are meaningful and authentic for our consumers. The new OBJXIII embraces this philosophy, and we have worked with Odell to create a product that is superior in hydration and vitamin-packed, that is tailored for his on-the-field needs and also matches up to his personal style and attitude that represents Odell off the field,” said Roly Nesi, CEO of Roar Beverages. “Odell has been an unbelievable partner throughout every step of the process from label design to flavor profile; this new product is our version of a one-handed game-changing catch.”
Based in Huntington, N.Y., ROAR Performance products are made in the USA. The line includes seven additional flavors including Fruit Slam (fruit punch), Green Rush (lemon-lime/cherry), Iced Out (blue raspberry), Orange Smash (orange citrus), Cotton Candy, Patriot Punch (rainbow Italian ice), as well as a zero-calorie option Zero Ice (blue raspberry).