HOLTS SUMMIT, Mo. — Pro Food Systems, the parent company of Champs Chicken and Cooper’s Express, is repositioning itself with a new strategy, new image and new focus. To launch this effort, Pro Food Systems Inc. (PFS) is introducing a new corporate umbrella brand, PFSbrands, along with the tagline “Our Support. Your Success.”

The launch of PFSbrands is accompanied by a new website, www.PFSbrands.com, with detailed information about hot food program options for convenience stores, grocery stores and distributors. PFSbrands encompasses the company’s flagship brand Champs Chicken, Cooper’s Express, private-label brands and the recently expanded PFS Equipment Division.

“Our company is successful because we have a fantastic team of employees that live by a solid set of core values. Our team places 100% of their attention toward enhancing the levels of support we provide our retailers to help them succeed and be profitable,” said Shawn Burcham, CEO of Pro Food Systems. “We are currently adding staff into a new Customer Success Division that will help our committed retailers continue to grow their same-store sales.”

He continued, “We have a lot of short-term and long-term improvement plans working that will make the next several years exciting. PFSbrands is just the beginning. We are a company committed to continuous improvement, and we plan to bring even more value to our retail partners.”

With more than 700 branded locations in 36 states, Pro Food Systems distributes its chicken and other products out of the company’s 65,000-square-foot corporate headquarters and national distribution center located in Holts Summit, Mo.