Joining AATAC means that our retailers will meet quality companies with products and services that will help you prosper.

Mondelez, Brynwood Sell Back to Nature Foods Co.

GREENWICH, Conn. Brynwood VI and Mondelez International will sell Back to Nature Foods Co. LLC, Naples, Fla., to B&G Foods Inc. for $162.5 million. B&G Foods, Parsippany-Troy Hills, N.J., is home to several prominent c-store snack brands such as Ortega, Pirate Brands and more.

Brynwood VI and Mondelez, East Hanover, N.J., formed the Back to Nature joint venture in 2012. Brynwood VI, a subsidiary of private-equity firm Brynwood Partners, Greenwich, Conn., maintained operating control, while Mondelez held a minority position. In 2013, Mondelez sold controlling interest in the SnackWell’s brand to Brynwood Partners to help revive the low-fat cookie brand. Today, both brands earn about $80 million in annual sales. Convenience-store products under the Back to Nature Foods umbrella include cookies, cake, pretzels, popcorn, nuts and trail mix, granola and juices.

Brynwood Chairman and CEO Hendrik Hartong III told the Wall Street Journal that smaller brands, such as Back to Nature and SnackWell’s, that are part of a larger parent company can benefit from sales such as this recent deal announced Aug. 20. He expects the smaller B&G Foods to be able to devote added attention to the expansion of the brands. B&G’s sales were about $1.4 billion last year, while Mondelez earned $26 billion.

“We are grateful to all of the employees of Back to Nature for their dedication to the business,” said Ian MacTaggart, president and COO of Brynwood Partners and chairman of Back to Nature. “We wish B&G Foods and Back to Nature’s management continued success and look forward to watching them continue to grow the business. … We are grateful to Mondelez International for the support that they provided to the partnership throughout the investment.”

Author(s): 
Abbey Lewis

jota

About jota

Vendor Application

 

Toll Free: 888-662-7780

Here at AATAC we are always looking for companies that may enhance our member’s businesses and better the industry as a whole. If you are interested in becoming a preferred vendor within our network please fill out this information form.

Send info and materials to our receivables office:

503 E. Jackson St. STE# 141
Tampa, FL. 33602

×

Answer

Answer the Question of the Day by filling in the information below and send it to us for your chance to win the prizes and exclusive discounts offered only to our members!

×

QOD

Located on the front page of our national website is a field called “Question Of The Day” (QOD). Each day we post a different question about the products and services that are presented through our website. The answer to this question can be found on one of our partner’s web pages. Our members will navigate through the preferred vendors page to find the answer to your question while subconsciously educating themselves about your company! AATAC effectively selects members who answer the question correctly to win rewards which include; rebates, complimentary services, cash, promotional offers from vendors, prizes, giveaways, etc. *Your QOD should be 1-2 sentences in length and can not name a specific product or company within the question. 

Here are some examples:

Which preferred vendor offers your customers a 99% accurate drug test that reads results in five minutes?  

One of our partner’s provides important compliance training classes in a virtual setting for a low cost. Who is it?

×

Your Vendor Category

When your logo and redirect are added to our preferred vendors catalog it offers two very important elements to members:

  1. It tells them that your company has been vetted and approved for business within our network. 
  2. It encourages them to visit your website where they can learn more about your company. 

*IMPORTANT:

 

 

×