NEWTON, Mass. — The new “Reward Yourself” function on the Paytronix-branded mobile app lets convenience-store loyalty program customers redeem rewards of their choosing. With the new mobile feature, brands give customers the ability to browse a catalog of rewards and decide for themselves how they want to bank and redeem their program points.

This and other new Paytronix Systems mobile platform capabilities will be unveiled at the upcoming Paytronics User Experience, or PXUX 2017 customer meeting, Sept. 13-14, in Denver.

Paytronix links c-stores’ points-based rewards programs through their mobile app back to an online catalog. There, members can shop for everything from a sweepstakes entry to win a gas card or tickets to a Lady Gaga concert, or simply redeem their points for a hot beverage, chips or Red Bull, for example.

Retailers can also leverage the Reward Yourself structure to partner with CPG vendors on new-product promotions. For instance, they could drop the number of points required to redeem a new candy bar from 1,000 to 100 and influence customers to sample the new product.

“The Reward Yourself capability helps Forward Corp. create an aspirational and versatile program that gives members visibility into multiple reward options,” said Emily Mallory, chief marketing officer for retailer Forward Corp., Standish, Mich. “It gives our customers more autonomy by allowing them to decide which reward they will be banking their points for. The ability to spend/save points for larger reward options has been a huge improvement to the overall program.”

“Paytronix has been working with restaurants for years on their bankable point programs, and now we are delighted to bring this expertise to c-stores,” said Joel Udwin, mobile product manager for Paytronix Systems. “A branded Paytronix app with our ‘Reward Yourself’ capability is a terrific way for c-stores to engage customers in their bankable point programs.”

Newton, Mass.-based Paytronix Systems‘ proprietary guest engagement platform helps more than 300 restaurant and retail chains manage and grow more than $18 billion in guest spend. Customers benefit from big-data consumer insights that Paytronix generates from one-to-one engagement with more than 165 million loyal guests through mobile, social and digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue, according to the company.