MILAN, Ohio — Mickey Mart is set to expand it digital marketing with its new OpenStore by GasBuddy app. The new app expands their engagement to customers’ mobile phones.

Using the OpenStore app, Mickey Mart will send more than just digital coupons. Customers will have access to games, lottery results, contests and location information, providing new channels for Mickey Mart to engage with loyal customers on the go.

“Mickey Mart is very excited to announce the release of its brand new app. We teamed up with OpenStore to assist us in developing our app based on their industry expertise,” said Jason Appel, COO of Mickey Mart. “With their help we feel we were able to come up with an app that provides our customers with everything they want and need in an app from gas prices to mobile coupons and much, much more.”

In addition to providing customers an entirely new app experience, Mickey Mart will launch a new transactional loyalty program. Through the new mobile app, customers will be able to save and earn points on purchases on a digital card, eliminating the need for plastic loyalty cards.

Customers will have a brand new, multichannel shopping experience at Mickey Mart Stores.

“OpenStore offers a way to engage with convenience-store customers on a new level by offering promotions and unique smartphone applications that help increase in-store sales and brand loyalty,” said Jason Toews, CEO of OpenStore, “We will work together with Mickey Mart to deliver customers a memorable experience.”

OpenStore by GasBuddy is a solution that increases customer loyalty by providing two-way communication between convenience-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows the user to collect customer feedback, manage social media, and deliver mobile coupons and text message campaigns all from one location.

Gaithersburg, Md.-based OpenStore by GasBuddy is a solution that increases customer loyalty by providing two-way communication between convenience-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows the user to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns from one location.

Mickey Mart convenience stores have been serving northern Ohio for 25 years. Based in Milan, Ohio, Mickey Mart is a locally owned and operated business with 30 convenience stores and gas stations. We take pride in offering our customers all the best in gasoline and products they want and need inside and out.