WEST DES MOINES, Iowa— Regional convenience-store powerhouse Kum & Go has taken steps to improve its in-store merchandising in picking a new space-optimization solution.

The provider, Symphony EYC, with its U.S. headquarters in Atlanta, said the 430-store retailer chose its G.O.L.D. space-optimization software to simplify its merchandising process across its 11-state network. The solution will help streamline tasks such as data transfer and performing swap outs of deleted items and new-product introductions.

Calling the space optimization software “sophisticated, yet easy to use,” Kristin Jarabek, vice president of merchandise planning and space for the West Des Moines, Iowa-based chain, said, “G.O.L.D. allows us to more efficiently manage and optimize our store space, to ultimately provide a better experience for our customers.”

“G.O.L.D. was selected to enable this process because of our ability to provide a centralized platform that will house all plan-o-grams, floorplans and merchandising data,” said Matt Robinson, market development director, Symphony EYC G.O.L.D. solutions. “Our solutions provide a platform to deliver more-robust analytics that deliver better fact-based decisions and facilitate two-way communication with stores leading to more efficient and accurate retail execution.”

The fifth-largest privately held and company-operated convenience-store chain in the United States, Kum & Go employs more than 4,700 associates in Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.

Symphony EYC is a strategic partner to more than 1,000 retailers, manufacturers and wholesalers worldwide, offering customer-analysis services and its G.O.L.D retail platform. Its solutions and services optimize profitability by delivering targeted product assortments across all channels supported by operations and supply-chain execution.