SAN ANTONIO — Kendrick Oil Co. has become the most recent distributor to sign on with VP Racing Fuels’ retail branding program. The Friona, Texas-based distributor supplies 47 retail locations and other customers in Texas, New Mexico, Oklahoma, Kansas, Colorado and Louisiana.

“Through close evaluation and scrutiny, we chose VP Racing Fuels because it gives Kendrick Oil and the dealer the flexibility to have a nationally recognized brand while simultaneously buying fuel from the lowest cost supplier every time,” said Neal McCarty, business development and branded liaison at Kendrick Oil.

“Ultimately, this allows our dealers to price aggressively in their market and have a strong brand presence to drive business,” he continued. “VP’s program allows Kendrick Oil and our dealers to have the best of both worlds. Kendrick Oil now has a solution for those dealers looking for a strong brand, low processing rates and low cost fuel.”

“We’re extremely pleased to bring Kendrick Oil on board with our retail branding program,” said Alan Cerwick, president of VP Racing Fuels. “With a long history of success, Kendrick Oil has a well-deserved reputation as a savvy, forward-thinking marketer. Their confidence in VP’s program speaks volumes and we look forward to growing our businesses together in the south central U.S.”

Based in San Antonio, VP has fueled champions in every form of motorsport on land, sea and air since 1975. VP is the official racing fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

Gas stations and convenience stores that join VP’s retail branding program also distribute VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for two-cycle and four-cycle outdoor power equipment; VP Madditive performance chemicals; VP PowerWash and more. VP also markets VP PowerMaster hobby fuels for radio-controlled (R/C) racing.

HK (Pudge) Kendrick and his wife, Deke, founded Kendrick Oil in 1951. The company opened its first Fast Stop convenience store in the early 1970s and today owns and operates 25 c-stores and travel centers. Over time, it has expanded its wholesale fuel brokering operations. It employs more than 200 people in its wholesale and retail operations, and has accounts at more than 120 terminals in six states. Besides VP Racing Fuels, Kendrick also offers branded fuel from Valero, Alon and Phillips 66, as well as unbranded options.