LEXINGTON, Ky. — Impact 21 Group, a consulting, analytics and services company since 1998, has officially shortened its name to Impact 21. The company’s offerings include strategy, alignment, deployment and analytics for the petroleum, convenience-store, retailing, refining and foodservice industries.

“Our company strives to lead in business best practices, simplified processes and current technologies. Just as we advise our clients, we’ve positioned our company for more streamlined and effective service,” said CEO Lesley Saitta.

To follow the name change, the company has unveiled its new logo and new website at www.impact21.com. There, visitors can view the company’s core services and see how the strategies it develops can transform business for greater profitability.

“These are more than surface changes,” said Lisa Stewart, president. “They better reflect the strategic changes we’ve made within our company. We’ve refined our process to bring transformation more quickly to our clients’ businesses.”

Investments in collaboration and project management solutions as well as analytics are several of the key changes for clients.

Professional consultants comprise the Impact 21 team. Each person has proven success and expertise in their respective fields. As a solution-neutral company, Impact 21 evaluates each client’s requirements to find the most effective systems and processes and offers customized strategies and services to drive profitability.

The company encourages convenience stores, retailers and foodservice chains to download an overview of Impact 21’s 13-Step Merchandise Management Process, a complimentary resource to help retailers plan, manage and control products through the retail cycle, from authorization through evaluation for re-stocking.

Industry experts and former retailers Saitta and Stewart founded Lexington, Ky.-based Impact 21 in 1998.