SAN FRANCISCO — Harbor Bay Supply, an online marketplace for independent convenience stores to find and purchase merchandise from multiple supplier classes, has begun operations amidst increased platform demand from both suppliers and store owners.

“Harbor Bay Supply was born out of frustration identified when a group of suppliers and store owners recognized the inefficiencies associated with distribution on low-volume wholesale accounts,” said Jake Bolling, founder of Harbor Bay. “The end result is a full-suite logistics and marketplace platform, opening up a massive portion of the convenience-store market to suppliers while enabling store owners to operate their businesses more efficiently, allowing both sides of the transaction to profit and thrive.”

Harbor Bay Supply has spent the past few months beta testing and refining processing-retooling its purchase and fulfillment process to address and solve pain points for both suppliers and convenience-store owners. The result is a platform that alleviates the burden faced by the independent store owners in fulfilling their stores’ procurement and restocking requirements, he said.

“Eight O’Clock Coffee foodservice division is proud to work with Harbor Bay Supply to bring America’s original gourmet coffee and allied products to customers in areas where we have limited distribution,” said Greg Leech, director of national accounts for Tetley Harris and Eight O’Clock Coffee. “We feel that Harbor Bay Supply is the answer that will allow our consumers to buy and market our brands in areas of the country where we have seen hurdles in the past. We look forward to providing our consumers with a new venue.”

San Francisco-based Harbor Bay Supply is a wholesale marketplace focused on providing independent convenience stores with a central location to purchase all convenience merchandise, from the comfort of their stores. Items are consolidated and shipped in Harbor Bay’s warehousing locations, creating a simple and economic solution to aggregating innovative products without requiring owners to spend off hours in warehouse clubs or cash-and-carry locations.