CLEARWATER, Fla. — GSP, a leading provider of retail services, said that it has been named a multiple winner in the 2015 American Graphic Design Awards for its food photography produced for SuperAmerica convenience stores and its Beer Barn display for TravelCenters of America.
By taking a simple lifestyle approach, the photography brings out the quality and freshness of our client SuperAmerica’s private-label brand called SuperMom’s. The c-store chain is using the images on menu boards and point-of-purchase signage throughout more the 260 SuperAmerica locations.
TravelCenters of America wanted a way to increase beverage sales and call attention to their selection. GSP created a built-to-order, display walk-in cooler with a barn-door look entrance and modular panel design. The entrance is the first thing that customers notice. The American Graphic Design Awards are sponsored by Graphic Design USA magazine and showcase the best in design work across multiple mediums, including point of purchase, interactive, print, packaging and more.
“We design with our clients’ goals in mind, but it feels great to have been recognized by our peers as well,” said Steven Cohen, GSP’s vice president of design services. GSP’s in-house design services team’s list of capabilities range from graphic design and industrial design to store reimaging, store merchandising, displays and food photography.
GSP helps consumer-facing businesses transform their growth strategies into store-level results. Its site intelligence software optimizes planning and enables store-specific retail execution. Its survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. The design team provides food photography, foodservice graphics and industrial design solutions. And its point-of-purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts.