IRVINE, Calif. — Longtime convenience-store supplier representative Tony Gaines will bring his experience to Advantage Solutions, where he will be senior vice president of sales beginning July 31.

Gaines has more than 25 years of industry experience at c-store-facing companies including Logic Technologies, Anheuser-Busch and E&J Gallo Wine Co. Most recently, he was vice president of sales for the Logic business unit of Japan Tobacco Inc., where he was responsible for overseeing sales and customer management. Gaines is also an active member of the NACSPAC Committee, has served on the NACS Supplier Board and was a co-chair of Winsight’s Outlook Leadership conference.

“I am excited at the new chapter in my life as this new position meets a trifecta of my passions,” Gaines said, “working with multiple manufacturers on growing their business, being a strategic partner with convenience, drug and dollar stores on improving traffic count and in-stocks, as well as the ability to move back home to Arizona with my family support system.”

Gaines will lead Advantage’s small-format business, working from Arizona. He will report to Michael O’Keefe, president of sales for Advantage Solutions.

“We are thrilled to welcome Tony to Advantage,” the company said in a press release. “We look forward to gaining from the extensive experience and deep domain expertise that Tony has developed in the industry. We are confident that he will contribute to the overall success of the Advantage Solutions enterprise.”

Irvine, Calif.-based Advantage Solutions, a national sales and marketing agency, was formed in October 1997. Today, the company represents more than 1,200 clients. The combined operations of Advantage Solutions have a revenue base that exceeds $700 million with an associate base of more than 12,900 people. Some of the company’s top clients include SC Johnson, Unilever, Quaker/Tropicana/Gatorade, Schering Plough Health Care, GlaxoSmithKline, Church & Dwight and Del Monte.