Frito-Lay Bringing Canadian Favorite to U.S. for Limited Time
PLANO, Texas — The Ruffles brand is bringing one of Canada’s biggest snacking successes and “taste-bud titillating curiosities,” Ruffles All Dressed potato chips, to Americans for a limited time–September 14 through December 7.
Ruffles All Dressed potato chips have a flavor and a name that are hard to describe, snack maker Frito-Lay said. The flavor is a combination of the most popular flavors and tastes—salty, savory and sweet.
“You don’t know quite what to expect when you put Ruffles All Dressed chips in your mouth,” said Dana Lawrence, senior director of marketing at Frito-Lay. “That’s part of the charm and discovery. This is not a light and crispy chip. Ruffles All Dressed potato chips are for people looking for more–more ridges, more flavor, more fun.”
According to BuzzFeed, “The All Dressed flavor is a mélange of ingredients that include tomato, salt, vinegar, onion, sour cream, barbecue, a sprinkle of this and a sprinkle of that. It’s the ‘everything bagel’ of Canada.”
One independent taste tester for BuzzFeed said, “I would eat the sh*t out of All-Dressed Ruffles. All day, every day. They’re like the chip version of falling in love—a more flavorful salt and vinegar chip. Holy moly. I can’t stop thinking about them.”
(Click here for more reviews.)
All Dressed chips are as popular in Canada as top-selling Ruffles Cheddar and Sour Cream chips are in the United States, said the company. For 15 years, they have been available only in Canada—with confused American visitors constantly stumbling across it in convenience stores and supermarkets and wondering when it would make its way south.
Ruffles All Dressed chips are now available nationwide in two sizes—a 2.6-oz. bag for a suggested retail price of $1.49 and a 7.75-oz bag for a suggested retail price of $3.49.
Ruffles potato chips is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo, based in Purchase, N.Y.
PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
