Joining AATAC means that our retailers will meet quality companies with products and services that will help you prosper.

dunnhumby Rebrands KSS Retail

LONDON — dunnhumby, a leading customer science company, has announced the relaunch of its KSS Retail business unit under the new dunnhumby Price and Promotion brand, reflecting the integration of its software and tools with its consulting and research practice.

dunnhumby acquired KSS Retail in 2010 based on the strength of its PriceStrat software solution, which pioneered the market for price and promotions optimization. Since then, some of the largest retailers in the world, including 7-Eleven, Tesco, AutoZone and Southeastern Grocers, have implemented PriceStrat.

With the restructuring of dunnhumby’s joint-venture agreements in major markets this year, particularly in the United States, retailers can now, for the first time, turn to a single source for strategy, research and planning and other distinctive price and promotion services, in addition to enterprise-class optimization and analytics tools. The combined team’s mission is to empower merchandising and category management teams to better understand their customers and make informed decisions that drive long-term loyalty and profitability.

“At the very core of a successful price and promotion strategy is knowledge of one’s customers, and dunnhumby has proven time and again that we understand shoppers and their behavior better than anyone else,” said Howard Langer, dunnhumby managing director for Price and Promotion. “The unique combination of our strategic processes, proprietary insights and cutting-edge software suite enables dunnhumby Price and Promotion to help retailers truly take the right steps that result in sustained pricing power.”

dunnhumby Price and Promotion works with retail chains to:

  • Evaluate and model customer price perception, providing insight into what steps influence sustained shopper loyalty and competitive advantage.
  • Develop more relevant, personalized promotional plans that attract their most valuable customers and grow category performance with minimal cannibalization.
  • Forecast the impact of pricing, promotional and assortment changes on customer demand and key financial metrics, such as revenue and gross margin.

“Retailers are operating in an incredibly complex, fast-moving omnichannel world, and regardless of their current level of maturity, or their current challenges, we are confident we can help pricing teams solve their pricing problems and compete in smart ways to achieve significant performance improvements,” he added.

“We’ve built our entire business around customer loyalty, and price plays a leading role in what customers think about a brand,” said Simon Hay, dunnhumby CEO. “We’re passionate about helping clients get to know their customers so well that they can predict–and meet–their desires, including their need for the right prices, promotions and products on the shelf. We’re excited to be able to bring many of these strategic dunnhumby Price and Promotion capabilities to the market for the first time through a truly comprehensive offering.”

London-based dunnhumby analyzes data and applies insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities help build loyalty with customers to drive competitive advantage and sustained growth for clients.


About jota

Vendor Application


Toll Free: 888-662-7780

Here at AATAC we are always looking for companies that may enhance our member’s businesses and better the industry as a whole. If you are interested in becoming a preferred vendor within our network please fill out this information form.

Send info and materials to our receivables office:

503 E. Jackson St. STE# 141
Tampa, FL. 33602



Answer the Question of the Day by filling in the information below and send it to us for your chance to win the prizes and exclusive discounts offered only to our members!



Located on the front page of our national website is a field called “Question Of The Day” (QOD). Each day we post a different question about the products and services that are presented through our website. The answer to this question can be found on one of our partner’s web pages. Our members will navigate through the preferred vendors page to find the answer to your question while subconsciously educating themselves about your company! AATAC effectively selects members who answer the question correctly to win rewards which include; rebates, complimentary services, cash, promotional offers from vendors, prizes, giveaways, etc. *Your QOD should be 1-2 sentences in length and can not name a specific product or company within the question. 

Here are some examples:

Which preferred vendor offers your customers a 99% accurate drug test that reads results in five minutes?  

One of our partner’s provides important compliance training classes in a virtual setting for a low cost. Who is it?


Your Vendor Category

When your logo and redirect are added to our preferred vendors catalog it offers two very important elements to members:

  1. It tells them that your company has been vetted and approved for business within our network. 
  2. It encourages them to visit your website where they can learn more about your company.