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CSP Launches PackBev E-News

OAKBROOK TERRACE, Ill. — Today, CSP launches the industry’s first PackBev E-News, a new weekly newsletter that will tackle news, best practices and new products in the packaged-beverage world. It’s difficult to overemphasize the importance of packaged beverages in the convenience-store universe. They’re the No. 1 driver of in-store traffic. They represent 15.4% of store sales contribution, behind only tobacco and foodservice, while topping the list of gross-margin earners at 39.8%.

They’re also fun and the frequent subject of innovation.

At the same time, packaged beverages represent hundreds of SKUs—heavy, single-serve SKUs—and a constant barrage of new products that can keep a category manager busy from sunup to sundown trying to figure out which ones are worth their salt.

Add to that, the fact that the beverage category is going through a dramatic transition, one where carbonated soft drinks fight for share with energy drinks, bottled water, iced tea and any number of other subcategories.

City and state governments regularly float proposals to tax, limit or ban sugar-sweetened drinks even as consumers wage their own war against beverages made with other artificial sweeteners.

With so much going on in the beverage arena, shame on us for not launching a newsletter sooner that presents beverage news, analysis, new products, data and more in your email inbox. And we’re democratic around here, so if you have beverage content ideas you’d like to see, drop me a note at

In the meantime, watch for PackBev E-News in your inbox every Monday, or click here to get your own subscription if you happened upon this note from a coworker’s shared email.

Steve Holtz


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Here at AATAC we are always looking for companies that may enhance our member’s businesses and better the industry as a whole. If you are interested in becoming a preferred vendor within our network please fill out this information form.

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Located on the front page of our national website is a field called “Question Of The Day” (QOD). Each day we post a different question about the products and services that are presented through our website. The answer to this question can be found on one of our partner’s web pages. Our members will navigate through the preferred vendors page to find the answer to your question while subconsciously educating themselves about your company! AATAC effectively selects members who answer the question correctly to win rewards which include; rebates, complimentary services, cash, promotional offers from vendors, prizes, giveaways, etc. *Your QOD should be 1-2 sentences in length and can not name a specific product or company within the question. 

Here are some examples:

Which preferred vendor offers your customers a 99% accurate drug test that reads results in five minutes?  

One of our partner’s provides important compliance training classes in a virtual setting for a low cost. Who is it?


Your Vendor Category

When your logo and redirect are added to our preferred vendors catalog it offers two very important elements to members:

  1. It tells them that your company has been vetted and approved for business within our network. 
  2. It encourages them to visit your website where they can learn more about your company.