Burger King Rolls Out Doritos Loaded
OAKVILLE, Ontario — Fast feeder Burger King, following in the footsteps of convenience-store retailer 7-Eleven Inc., is reportedly testing Doritos Loaded “in a handful of stores,” reported the food website Eater.com. Burger King has not officially announced the test or the item’s launch.
Dallas-based 7-Eleven Inc. and PepsiCo Inc. announced the then-exclusive national launch of Doritos Loaded on July 2, 2014. The companies developed the new snack, which is triangular in shape, filled with melted cheese and encrusted with Doritos Nacho Cheese flavor. The 7-Eleven version of Doritos Loaded costs $1.99 for a box of four and is served warm.
Burger King’s version also comes in a box of four.
Click here for a taste-test review of Burger King’s version of Doritos Loaded by the Trillist.com.
The product is part of a trend of foodservice and snack-food mashups.
In December 2014, Pizza Hut Australia introduced a Doritos Crunchy Crust Pizza.
In 2012, Taco Bell introduced Doritos Locos Tacos, featuring a shell made out of Nacho Cheese Doritos snack chips. It later added cool ranch and “fiery” flavors. Doritos then came out with a chip that tastes like the taco that tastes like the chip.
Plano, Texas-based Doritos is one of the leading brands of PepsiCo’s global snack portfolio. PepsiCo Inc., Purchase, N.Y., is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses are Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.
Founded in 1954, Miami-based Burger King is the second-largest fast-food hamburger chain in the world. It operates more than 14,000 locations in 100 countries and territories worldwide. In late 2014, it acquired Canadian coffee and doughnut chain Tim Hortons to become Restaurant Brands International Inc., based in Oakville, Ontario.
