NEW YORK — What’s new from Bud Light? How about Bud Light Apple. Continuing its blending of sweet flavors with its No. 1 beer brand–and hoping to capitalize on the growing interest in hard cider–Anheuser Busch introduced the line extension in limited release this week in Georgia.
“Bud Light fans are always looking for new experiences, and Bud Light Apple answers the call with a slightly sweet finish that’s smoother than conventional apple ales and ciders,” said Alexander Lambrecht, vice president, Bud Light. “Backed by our strong wholesaler network in Georgia, Bud Light Apple is a crisp twist that’s perfect for the fall season.”
Bud Light Apple is a light-bodied, 4.2% ABV beer with a crisp apple taste. It was made be available in six-packs and 12-packs of 12-ounce glass bottles and 12-packs of 12-ounce cans to Georgia retailers, restaurants and bars beginning Nov. 2.
Bud Light has a history of success with new-product innovations. In 2012, Bud Light introduced Bud Light Platinum, which quickly became the best-selling new beer of that year, according to IRI Symphony data. The Bud Light Lime-A-Rita franchise, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the brand has grown to include four core flavors–Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita–that claim the top four spots in the FMB category.