FORT WAYNE, Ind. — McIntosh Energy Co. Inc., doing business as MacFood Mart, has partnered with OpenStore by GasBuddy to embrace all aspects of its convenience-store marketing.

McIntosh Energy executives said they realized that it takes more than just having a good location to drive business to a store. With OpenStore, MacFood Marts have a new webpage as well as a mobile app with couponing and games. In addition, MacFoods will begin incorporating beacons into its convenience stores to “geo-target” customers and send them in-app messages.

“We are excited to partner with McIntosh Energy and look forward to the digital marketing possibilities that the OpenStore solution provides,” said CEO of OpenStore, Jason Toews. “Connecting our clients to their customers to help drive sales, increase engagement and brand awareness are our key goals.”

“McIntosh Energy is looking forward to growing their customer base in partnership with OpenStore,” said Ray McInstosh, president at McIntosh Energy.

Through the new mobile app and website, MacFood Mart will enhance the customer shopping experience while driving traffic to their stores.

Gaithersburg, Md.-based OpenStore by GasBuddy is a solution that increases customer loyalty by providing two-way communication between convenience-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows the user to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns from one location.

Russell McIntosh founded McIntosh Energy in 1953 as a home heating oil business. The company acquired a small remote location in the early 1960s as its first company-owned location for the sale of fuel and groceries. The Royville, Ind., location still exists today. It was torn down and rebuilt in 1998 with all the features of a modern convenience store. Over the years, it added other locations. Today, the company owns and operates four convenience stores in and around Fort Wayne, Ind.