KINGWOOD, Texas — Ascentium Capital recently announced its support of Wayne Fueling Systems through its customized finance program. Wayne, a global provider of fuel dispensing, payment, automation and control technologies for retail and commercial fuel stations, is leveraging equipment financing provider Ascentium’s specialized finance program to help ensure convenience-store and fuel retailers have a convenient way to acquire Wayne Ovation2 fuel dispensers.

When fuel retailers finance these dispensers through Ascentium Capital’s finance program, Wayne is offering a special promotion on its EMV hybrid chip card readers. EMV is the global standard created by Europay, MasterCard and Visa to securely authenticate credit- and debit-card transactions. To be compliant with payment network EMV requirements, fuel retailers are encouraged to upgrade indoor POS software and hardware by October 2015, and outdoor pay-at-the-pump equipment by October 2017.

This offer is available through Sept. 30, 2015.

“We are pleased to team up with Ascentium Capital to ensure our distributor network has a financing solution to extend to their clients when they are purchasing Wayne equipment and solutions. Our goal is to enhance the point-of-sale solution by offering a secure, state-of-the art EMV payment platform, helping drive the success of c-stores and fuel retailers,” said Dave LaCaille, Austin, Texas-based Wayne’s director of U.S. distribution and national accounts.

“Combining Wayne’s dispenser and POS solutions with Ascentium’s financing is a way for fuel retailers to conveniently upgrade or add new equipment. Taking advantage of a finance structure that helps manage cash flow as the new dispensers and point-of-sale solution, will help drive client satisfaction and increase revenue,” said Len Baccaro, senior vice president of sales at Ascentium Capital.

As a direct lender, Kingwood, Texas-based Ascentium Capital specializes in providing business financing, leasing and loans for equipment manufacturers and distributors, as well as direct to businesses nationwide. The company is backed by the strength of leading private investment firms Vulcan Capital and LKCM Capital Group LLC.