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ABC, VP Partner With CBE on POS Financing

KINGSTON, N.J. — Allied Brand Capital (ABC) and VP Racing Fuels have jointly announced a partnership with CBE Inc., one of the largest distributors and installers of Verifone POS systems in the country, to offer savings on the new RubyCi, the latest point-of-sale (POS) solution offering from Verifone.

“Verifone’s RubyCi POS system is EMV-ready and offers cost-effective, end-to-end payment solutions whether you’re a single island gas station store or a multi-island gas and convenience store,” said Michael Cerminaro, president of Allied Brand Capital.

“ABC’s program with CBE offers substantial discounts on both RubyCi and Commander POS equipment along with financing for up to 100% of the cost of the equipment including the site survey, installation and sales tax. With petroleum retailers facing an October 1, 2015 deadline to be EMV compliant inside their store, this program can go a long way toward helping them meet the requirements,” Cerminaro added.

The RubyCi system is equipped with a functional site controller included in one piece of hardware providing fast, efficient, complete store management. The combination of POS and site controller makes this “all-in-one” solution the only one of its kind in the marketplace, giving petroleum retailers the ability to consolidate as well as upgrade their operating technology at the same time.

ABC’s program requires a one-page loan application that CBE will assess to customize a solution.

The preferred lending partner of VP Racing Fuels, Allied Brand Capital has been instrumental in supporting the rollout of VP’s retail branding program.

“ABC is an important element of our program as it provides innovative financing solutions for our retail partners who are looking for alternatives to deal with the cost of reimaging, equipment and EMV compliance requirements,” said Alan Cerwick, president of VP Racing Fuels.

CBE, Montgomery, Ala., is a single-source technology provider of POS and other systems.

San Jose, Calif.-based Verifone connects 27 million payment devices to the cloud—merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. The company has clients and partners in more than 150 countries, including well-known retail brands, financial institutions and payment providers.

Gas stations and convenience stores that join San Antonio-based VP’s retail branding program also distribute VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for two-cycle and four-cycle outdoor power equipment; VP Madditive performance chemicals; VP PowerWash and more. VP also markets VP PowerMaster hobby fuels for radio-controlled (R/C) racing.

Allied Brand Capital, Kingston, N.J., is a specialty equipment finance company focused on the retail and wholesale petroleum industry. It also provides financing to the car wash equipment market and in support of fast-food franchises, including the financing of franchise fees and related foodservice equipment. ABC has developed specific vendor financing solutions to assist petroleum retailers with their Europay, MasterCard and Visa (EMV) migration plans and continues to announce new equipment manufacturer and distributor partnerships.


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