7-Eleven Rolls Out Single-Serve Brew Cups
DALLAS — 7-Eleven Inc. has launched branded coffee for single-serve brewing systems, sold exclusively at participating 7-Eleven convenience stores.
The single-serve brew cups are available in two package sizes—an eight-pack for $3.99 and a two-pack for 99 cents. The larger packs are available in three of 7-Eleven’s most popular varieties—Exclusive Blend, 100% Colombian and seasonal Pumpkin Spice, while the two-pack varieties are Exclusive Blend and Pumpkin Spice.
The 50-cent per cup cost is well below the average single-serve brew cup price of 65 cents, the company said, with some national brand brew cups costing as much as $1 each.
All varieties of 7-Eleven’s single-serve coffee are made from the same 100% Arabica beans as the coffee available in its stores, sourced and roasted to ensure the same flavor.
“Brew cups are the ultimate in convenience for home-brewed coffee, and convenience is the core of 7-Eleven,” said Dennis Phelps, vice president of fresh foods and proprietary beverages. “Convenience wasn’t the only goal when we developed our new brew cups. We wanted to make sure we offered the same delicious coffee available in our stores at a great value.”
He added, “7-Eleven is the fourth largest coffee retailer in the U.S., and the only one to offer a trial-size two-pack of our single-serve brew cups. We want people to try this new at-home version of the fresh-brewed coffee served at our stores.”
Dallas-based 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven convenience stores in North America. Globally, there are more than 56,600 7-Eleven c-stores in 16 countries.
