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Thorntons Expands FREEquency Rewards

LOUISVILLE, Ky. — Convenience-store retailer Thorntons Inc. said it has expanded its FREEquency Rewards program to give customers more of what they want free. This expansion is built upon the long-running program for dispensed beverages.

FREEquency Rewards will provide offers on products such as fountain drinks, packaged beverages, candy, snacks and more. Customers are automatically eligible for FREEquency Rewards items when they register for the Refreshing Rewards loyalty program.

FREEquency Rewards is an exclusive perk for Refreshing Rewards members that rewards customers on what they buy the most. When a customer buys a certain amount of specially marked FREEquency Rewards products, he or she will receive the next one free. Customers can track their progress towards free product on the Thorntons Refreshing Rewards mobile app.

Customers may register the card in store, through the Refreshing Rewards mobile application available in the App Store and Google Play or online.

Launched in 2014, Thorntons’ Refreshing Rewards is a customer loyalty program based on visits rather than dollars spent. Benefits of this program include personalized perks, 24-hour low fuel-price guarantees and automatic entries into “swipestakes” giveaways. At the end of July, Thorntons celebrated another milestone for the Refreshing Rewards program—1.25 million registered customers.

Based in Louisville, Ky., Thorntons operates more than 180 gasoline and convenience stores, car washes and travel plazas in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida.


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Here at AATAC we are always looking for companies that may enhance our member’s businesses and better the industry as a whole. If you are interested in becoming a preferred vendor within our network please fill out this information form.

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Located on the front page of our national website is a field called “Question Of The Day” (QOD). Each day we post a different question about the products and services that are presented through our website. The answer to this question can be found on one of our partner’s web pages. Our members will navigate through the preferred vendors page to find the answer to your question while subconsciously educating themselves about your company! AATAC effectively selects members who answer the question correctly to win rewards which include; rebates, complimentary services, cash, promotional offers from vendors, prizes, giveaways, etc. *Your QOD should be 1-2 sentences in length and can not name a specific product or company within the question. 

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Which preferred vendor offers your customers a 99% accurate drug test that reads results in five minutes?  

One of our partner’s provides important compliance training classes in a virtual setting for a low cost. Who is it?


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When your logo and redirect are added to our preferred vendors catalog it offers two very important elements to members:

  1. It tells them that your company has been vetted and approved for business within our network. 
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