HOUSTON — Star Fuels has chosen PriceAdvantage software to automate and accelerate fuel pricing at its 65 convenience stores throughout Texas.

The Houston-based company said it selected PriceAdvantage based on the software’s ability to consolidate critical fuel pricing information including competitor pricing, replacement costs, volume and margin trends, allowing the fuel retailer to execute faster, more informed price changes.

“We now can easily access all of the variables and data needed to execute fuel price changes quickly,” said Bob Kastetter, COO at Star Fuels. “Using PriceAdvantage, we now have the ability to make strategic price changes two or three times a day using real-time data.” 

Star Fuels selected the PriceAdvantage SaaS solution to leverage the benefits of a cloud service model including the low upfront cost, ease of implementation and the maintenance and infrastructure cost benefits. The PriceAdvantage pre-built integrations with Star Fuels’ current multiple point-of-sale (POS) systems–Gilbarco and VeriFone–allow the chain to be up-and-running quickly.

Another Star Fuel goal was to reduce the staff time required to support the fuel pricing process.

“The potential ROI is impressive,” Kastetter said. “We anticipate returns through top-line gross profit, but the reduction in staff time alone will have a huge impact on my team’s productivity and bottom line goals. It will give them more time to manage other business critical duties.”

Chip Stadjuhar, president and CEO of Skyline Products, parent company of Colorado Springs, Colo.-based PriceAdvantage, said, “The team at Star Fuels recognizes that to remain competitive, speed is of the essence. We are pleased to partner with Bob and provide a solution that gives him the data he needs, when he needs it, and the freedom to make price changes anywhere, anytime using a mobile device.”

PriceAdvantage’s highly configurable solution allows fuel marketers to execute their specific fuel pricing strategy faster and more accurately by reducing manual processes and human errors. It enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs, and then receive price change confirmation in minutes.