Scouting Out Some New Snacks News
CHICAGO — For the very first time, The Quaker Oats Co., a subsidiary of PepsiCo Inc., is combining its Quaker Chewy Granola Bars with flavors inspired by some of the most beloved Girl Scout cookies to unveil all-new Quaker Chewy Girl Scouts Granola Bars.
The bars combine eight grams of whole grains with two flavors based on the famous cookies.
“We love finding exciting ways for families to enjoy Quaker Chewy Granola Bars through new and inspiring flavors,” said Sofia Colucci, marketing director for Quaker Foods North America. “We are thrilled to offer families the delightful Girl Scout Cookie flavors they know and love in a delicious granola bar form.”
The Quaker Chewy Girl Scouts Granola Bars will be available in Girl Scouts Thin Mints, made with real chocolate chips and mint flavor, and Girl Scouts Caramel Coconut, made with sweet coconut and caramel flavor, each topped with a chocolaty drizzle.
“We are pleased to be working with The Quaker Oats Co. to spread the message of Girl Scouts, and the impact it can have on a girl’s life, to families across America wherever they shop, and to remind them of the fun of Girl Scouting every day,” said Barry Horowitz, chief revenue officer, Girl Scouts of the USA.
Quaker Chewy Girl Scouts Thin Mints Granola Bars are currently available nationwide, and Quaker Chewy Girl Scouts Caramel Coconut Granola Bars will be available at Target and select retailers this month, and nationwide in January 2016. Each eight-bar box of Quaker Chewy Girl Scouts Granola Bars is $3.29.
Juliette Gordon “Daisy” Low organized the first Girl Scout troop in 1912 in Savannah, Ga., Its mission is building girls of courage, confidence and character, who make the world a better place. It is a preeminent leadership development organization for girls. It now includes two million girls and 800,000 adults.
Quaker Oats, based in Chicago, is a unit of PepsiCo Inc., one of the world’s largest consumer packaged goods (CPG) companies. Product lines include Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars.
Purchase, N.Y.-based PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
