CHICAGO — Protein2o, makers of the first low-calorie, high-protein waters, have partnered with the Asian American Trade Associations Council (AATAC), an organization that builds connections between manufacturers and the convenience stores that sell their products. Through this partnership, Protein2o will be able to inform convenience-store owners about innovation and new products by the protein-water company.
The AATAC’s goal is to inform member retailers about innovative new products that will serve their customers well. “Our retailers trust us to bring them information about the best products that convenience-store customers want,” said Sunil Capita, associate director of AATAC. “We are excited to present them with industry-leading products, like Protein2o, that appeal to the rapidly growing population of consumers looking to make healthier lifestyle choices.”
Protein2o was created out of a desire to craft a beverage that offers a protein- and electrolyte-enhanced water that is not full of calories, carbohydrates and sugar. It is the first line of naturally flavored, low-calorie waters to contain 15 grams of protein, as well as hydrating electrolytes. With only 70 calories, Protein2o is the lowest-calorie ready-to-drink protein beverage available.
“We are excited about the chance to partner with AATAC,” said Brian Stuckelman, vice president of sales for Protein2o. “Convenience-store customers are huge part of our target market, as these customers are looking for protein drinks as they go about their day, and the AATAC is connected with over 80,000 locations across the United States.”
Through the partnership agreement, Protein2o will be introduced and recommended to AATAC’s retail convenience-store partners. The Protein2o team hopes to expand the reach of the product through new agreements with business owners that are part of the organization.
AATAC is a national association comprised of smaller associations and buying groups with a primary focus on the convenience-store industry. The 50,000 members of AATAC control more than 80,000 convenience-store locations across the United States.