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Phillips 66 Waves New 66, 76 Brand Flags

HOUSTON — Phillips 66 is rolling out a new national image programs at several hundred gas stations in 2015 that include the new Phillips 66 “shield” and 76 “wave” designs.

The new brand images are part of Phillips 66’s Experience 66 campaign and operational support initiative to encourage petroleum marketers to offer the 66 and 76 brands. Along with branding, it focuses on customer expectations and experience and site and restroom cleanliness.

Phillips 66 recently named LSI Industries Inc. as the provider of graphics and lighting for the two fuel brands and their new look.

Survey and logistics work by the LSI program management and implementation services group of LSI Adapt also provided data to help drive customer decisions and rollout plans for Phillip 66’s Brand Image Central (BIC) marketer web portal program.

“Our long-term partnership with Phillips 66 once again utilized the expertise of our team and its proprietary image creation capabilities in support of the development process with quick, cost-effective solutions—vital in a national rollout program with over 500 individual graphic and lighting elements and a demanding schedule,” said Robin Hood, executive vice president of LSI Graphics Segment.

“This project is a good example of how LSI positions itself and works closely with national brand name companies to provide image development, prototyping, support and rollout execution to achieve cost-effective and complete lighting combined with graphics image solutions,” he said.

The new image packages contain a variety of LSI-developed products ranging from dispenser decals to custom LED illuminated canopy fascia to energy-efficient LED under-canopy lighting.

Cincinnati-based LSI is a manufacturer that combines technology, design and manufacturing to produce lighting and graphics products using solid-state LED technology. It offers design support, engineering, installation and project management for custom lighting and graphics rollout programs for the retail environment. Major markets include commercial and industrial lighting, gas stations, convenience stores and multi-site retail including automobile dealerships, restaurants and national retail accounts.

Houston-based Phillips 66 is an energy manufacturing and logistics company with midstream, chemicals, refining, and marketing and specialties businesses. With more than 7,500 retail fuel sites, its U.S. marketing business supplies Top Tier Detergent Gasolines under the Phillips 66, 76 and Conoco brands. The Phillips 66 brand, with its shield icon, has been serving the needs of the motoring public since 1927. With its red ball, the 76 brand provides fuels that are sold at more than 1,900 retail sites on the West Coast. For nearly 100 years, the Conoco brand has been providing petroleum products to more than 2,400 retail fuel sites.


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