HOUSTON — Phillips 66 has selected GasBuddy Business Pages, the smartphone app company’s B2B retailer software-as-a-service (SaaS), to be deployed in more than 6,000 fuel and convenience stores under the company’s Phillips 66, Conoco and 76 branded locations across the United States.
GasBuddy Business Pages enables marketers and operations personnel to manage customer-facing store information such as hours, prices and amenities; to manage and maintain store performance with respect to customer service and experience; and to directly market to GasBuddy consumers products such as loyalty programs and other incentives. GasBuddy Business Pages ties directly to its consumer-facing smartphone app, which has been downloaded more than 65 million times and attracts millions of gas station ratings and reviews each month.
Business Pages has an analytical dashboard that combines insights from millions of ratings and reviews with market, competitive benchmark and foot-traffic data, giving retailers the opportunity to create new strategies to grow market share.
“Consumers have many choices when they fuel up or visit a convenience store. Not only are we competing on the value we provide to the consumer, but on the experience of shopping with us,” said Phillips 66 Branded Marketing Manager Greg Hart. “GasBuddy Business Pages gives us the unique opportunity to tap into millions of consumer interactions each month to understand how we can compete more effectively.”
“With expectations created by the Amazons, Apples and Ubers of the world, today’s consumer truly expects a perfect pit stop every time,” said Greg Fox, chief revenue officer for GasBuddy. “GasBuddy Business Pages finally gives this massive market the tools to understand and influence these tens of millions of U.S. drivers each month.”
Boston-based GasBuddy is a smartphone app that allows drivers to rate their convenience-store and gas-station experiences. With nearly 70 million downloads, GasBuddy is the leader in crowdsourced information to help drivers find the best gas prices, closest stations, friendliest service, cleanest restrooms, tastiest coffee and more in the United States, Canada and Australia. The company’s B2B retailer SaaS, known as GasBuddy Business Pages, provides fuel marketers and retailers with an opportunity to maintain their station information, manage their brand, and promote to their target consumer audience.
Phillips 66 is a diversified energy manufacturing and logistics company. Using a network of branded marketers and dealers operating approximately 7,500 retail outlets, its U.S. marketing business supplies Top Tier-branded Detergent Gasolines under the Phillips 66, 76 and Conoco brands.