KOLOA, Hawaii — KonaRed Corp. has hired Kyle Redfield as president and COO. Redfield comes to KonaRed, a food and beverage company offering products based on the Hawaiian coffeeberry coffee fruit from Kona, Hawaii, from beverage and fruit extracts company POM Wonderful LLC.
Redfield brings experience in growing revenue and profitability across the food, beverage, healthy snacks and dietary supplement industry.
For the past four years, Redfield has been general manager of POM Wonderful, where he started the industrial division and grew the company’s revenue significantly within two years’ time.
Redfield managed a global sales team, designed and implemented all sales support materials, approved marketing trade expenditures and was the lead negotiator on multiple contracts with co-manufacturers. While expanding global sales reach including opening up the EU and Asia regions, he created multiple processes for customer service, shipping, technical and regulatory compliance, finance and production and was responsible for full management of profit and loss, overhead, travel & entertainment and budgeting.
Redfield will oversee KonaRed’s global sales efforts, new-product development, staff management, forecasting, production, distribution and day-to-day operations. His focus will be on expanding the sales and marketing strategy to increase revenue and profitability.
“Kyle is a true professional, and we are honored that he has chosen to join our organization. Given his extensive industry specific knowledge, experience and results-oriented approach at POM Wonderful, Kyle will be instrumental in implementing key strategic objectives to ensure KonaRed achieves its goals now and into the future,” said KonaRed CEO Shaun Roberts.
KonaRed produces health and wellness nutritional products including beverages and nutritional supplements that bring the attributes of Hawaiian Coffee fruit to an international consumer market. In October 2013, KonaRed went public and the company trades on the OTCQB under the symbol KRED. KonaRed, through a licensing agreement with FutureCeuticals Inc., uses proprietary processes that produce antioxidant extracts and powders from the Hawaiian coffee fruit. The company uses these extracts to produce KonaRed’s Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Coffee Fruit Powders.
KonaRed is based in Koloa, Hawaii, and its distribution center is in San Clemente, Calif. KonaRed products are sold in select Kroger, Vitamin Shoppe, Whole Foods, Safeway, Walmart and 7-Eleven stores as well as in many other retail outlets throughout the United States and Canada.