ELMHURST, Ill. — To help retailers build new sales opportunities, Kellogg’s Convenience has introduced Rice Krispies Treats Blasted with M&M’s Minis. The company is launching this new snack creation exclusively in the convenience-store channel and delivers the traditional crispy marshmallow taste of Rice Krispies Treats with real milk chocolate candies from M&M’s Minis.

These two classic tastes are popular individually, and combined they create a flavor that draws the convenience-store shopper repeatedly to the snack set, the company said.

Rice Krispies Treats Blasted with M&M’s Minis joins a line of Big Bar flavors that includes Original, Double Chocolatey Chunk, Buttery Toffee and Chocolatey Chip.

Along with new products, Elmhurst, Ill.-based Kellogg’s Convenience supports its retail partners with brands and resources to grow sales throughout their stores.

Battle Creek, Mich.-based Kellogg Co., with 2014 sales of $14.6 billion and more than 1,600 foods, is the world’s leading cereal company; second-largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Its brands include Kellogg’s, Keebler, Special K, Pringles, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Cheez-It, Eggo, Mini-Wheats and more.

M&M’s is a brand of Hackettstown, N.J.-based Mars Chocolate North America, a unit of Mars Inc., McLean, Va.