GREENSBORO, N.C. — Gilbarco Inc. has signed and closed a definitive purchase agreement to acquire Odysii Technologies Ltd., located in Tel Aviv, Israel. Odysii pioneered an analytics and consumer messaging platform at the point of purchase designed to be integrated with the point-of-sale (POS), loyalty programs, mobile phones and other consumer applications.

Gilbarco and Odysii announced a strategic partnership in 2012 and have since been marketing the Odysii upselling platform as Impulse.

The Impulse analytics platform includes offers designed to increase shopper basket size, loyalty messaging and geo-fenced mobile messaging to help retailers drive consumers to their sites.

The Odysii team will integrate with Gilbarco’s retail fuel merchandising experience, establishing the combined business as a technology leader in targeted advertising and upselling in the convenience store, as well as with at-pump and mobile loyalty programs. Odysii will become part of Gilbarco’s organization, in a new division that will continue to operate from their existing facility in Tel Aviv.

Founded in 2004, Odysii is a global provider of marketing intelligence software solutions for one-on-one marketing and suggestive selling at the point of purchase. Its software-as-a-service (SaaS)-based solution has delivered targeted selling for retailers such as Mapco Express, Clipper Petroleum, Holmes Oil, 7-Eleven in Asia and more.

Greensboro, N.C.-based Gilbarco Veeder-Root is a worldwide technology leader for retail and commercial fueling operations. It offers a range of integrated solutions from the forecourt to the convenience store and head office.

Watch for details on CSPnet.com and in CSP Daily News.