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Get a ‘Loaded’ of What Rutter’s Is Doing

YORK, Pa. — Rutter’s Farm Stores has again enhanced its fresh-made food program by launching a new concept that uses high-quality ingredients to create a signature comfort food offering: loaded mashed potatoes.

The new concept uses real potatoes as the foundation, not a powder or pearl dry mix, and it gives consumers the ability to create meals by topping with premium meats and fresh, simple ingredients.

The York, Pa.-based convenience-store retailer drew inspiration from restaurant mashed potato bars, but took it a step further by leveraging its touchscreen food ordering kiosks to enable virtually unlimited combination of toppings.

Each bowl of Rutter’s real mashed potatoes can be as unique as the customer ordering it. Customers can add the mashed potatoes as a side dish, or select meats like bacon, turkey bacon, pastrami, corned beef, fried chicken, grilled chicken or Angus beef meatballs to move the mashed potatoes from the side of the plate to the center. They can add even more toppings like brown gravy, cheese, sour cream and fresh vegetables for add balanced, unique flavors to complete each order.

The loaded mashed potatoes come made to order in two convenient size—a single serving and a family size.

They are the latest addition to Rutter’s potato offerings, which includes classic spuds like French fries and hash browns, sandwiches like the cheesy fry and cheesy hash brown wrap and signature game-day favorites like loaded potato skins, which also can be topped with proteins and fresh ingredients.

Rutter’s real loaded mashed potatoes join other signature offerings like Bada Bing shrimp, crab cake sliders and the Ultimate line of burgers, tacos and quesadillas on the chain’s menu. Premium ingredients like jumbo chicken wings, first-cut pastrami, brisket and corned beef and bread baked fresh in stores daily as well as precision store-level execution help to elevate Rutter’s foodservice program among other chains in convenience-store industry.

Under the third generation of family leadership, Rutter’s operates 60 convenience stores throughout central Pennsylvania.


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