Diet Pepsi Goes Aspartame Free
PURCHASE, N.Y. – As expected, PepsiCo Inc. has unveiled a new option for cola fans–aspartame-free Diet Pepsi.
“Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi, and we’re delivering,” said Seth Kaufman, senior vice president of Pepsi and flavors portfolio for PepsiCo North America Beverages. “We recognize consumer demand is evolving and we’re confident cola-lovers will enjoy the crisp, light taste of this new product.”
As of August 10, Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of the artificial sweetener aspartame and will be available at retailers throughout the United States.
The company kicked off an integrated marketing effort to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations.
New cans will be marked with the words “Now Aspartame Free” above the Pepsi circle logo.
Purchase, N.Y.-based PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
