Bud Light Introduces Bud-E Fridge
ST. LOUIS — Bud Light is introducing the Bud-E Fridge, a “smart-home” beer refrigerator that gives consumers the ability to view real-time information from the fridge, including the number of Bud Light cans and bottles in it and when it reaches the optimal temperature, from anywhere that they have access to a mobile device.
Developed by Bud Light, Buzz Connect and Linq IQ, the Bud-E Fridge and its accompanying smart-phone app (available on both Apple and Android devices) lets sports fans program their favorite sports teams so that the Bud-E Fridge can keep them up-to-date on when games are approaching.
The Bud-E Fridge immediately lets them know if their game-day supply of Bud Light needs replenishing, and as fans re-stock their fridge, which has a 78 beer capacity, the Bud-E Fridge updates the stock level in real-time. A countdown timer indicates when the Bud Light will reach the optimal serving temperature, which the Bud-E Fridge achieves by chilling beers below 32 degrees without freezing them.
“We are constantly looking for innovative ways to enhance the consumer’s experience, and the Bud-E Fridge represents an unprecedented advance,” said Lucas Herscovici, Vice President of Connections at Anheuser-Busch. “With the Bud-E Fridge, we’ve created something that shows how we continue to push the boundaries in technology and innovation, particularly in the connected home of the future, and provide beer drinkers with new level of convenience to better enjoy Bud Light with their friends.”
The Bud-E Fridge also provides consumers with alerts of when it is running low on Bud Light, regardless of whether an upcoming game is taking place, via the smart phone app. In addition to these alerts, when the Bud-E Fridge is low on Bud Light, the mobile app integrates with beer-delivery service, Saucey, allowing consumers to order Bud Light for home delivery in San Francisco, Los Angeles and San Diego.
Anheuser-Busch InBev is a multinational beverage and brewing company based in Leuven, Belgium. Its beers include Budweiser, Michelob, Corona, Stella Artois, Hoegaarden and Skol. Budweiser and Bud Light are produced by Anheuser-Busch Brewing Co., St. Louis.
