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Bringing Vape Shop, Internet Consumer Back to Retail

CHARLOTTE, N.C. — Mistic E-Cigs has announced the availability of its Haus Craft Collection, a new line of vaping hardware and vape juice. The Haus brand extension includes three new e-liquid flavors and a mod-style starter kit with a sub-ohm tank and coils, allowing retailers the opportunity to provide customers with products only currently available in vape shops and on the Internet.

Available now, the Haus Craft Collection is launching in more than 15,000 convenience stores and mass retailers, the company said. Mistic plans to expand distribution into the majority of the company’s 70,000 retail partner locations by the end of the year.

“The VTM [vapors/tanks/mods] category is growing very rapidly with advances in hardware device technology and higher quality e-liquids,” said John Wiesehan Jr., CEO of Mistic. “With our Haus Craft Collection, retailers can now give more choices to a wider mix of customers, ranging from former smokers who recently switched to vaping, to advanced vapers looking for more robust experiences.”

He added, “It’s our goal to bring the vape shop and Internet consumer back to national retail with the best price and convenience.”

Made in the United States, each Haus Craft Collection vape juice is encased in a heat-sealed, child-resistant wrapping and packaged in individually branded boxes. Offered in 30 mL glass bottles with easy-grip glass drippers, Haus Craft Collection vape juices retail for $23.99 and are available in 4-mg nicotine levels in three flavors: Moon Milk (slightly toasted creamy vanilla-like with sugary-sweet caramel and coconut undertones); Sweet Voo-Dew (creamy, sweet and fruity with a mixture of cantaloupe, watermelon and tropical melon); and Cloud Punch (fruity, berry-like with notes of raspberry and blueberry).

The Haus Craft Collection’s mod-kit is selling for $49.99. Packaged in a lid-lift-style box with tamper-evident seals, each mod-kit contains a variable 30W device with LED display, accompanying sub-ohm tank, replacement coil and USB charging cable.

Mistic also is separately selling its Haus Craft Collection sub-ohm tank for $24.99. Packaged similarly to the mod-kit, each Haus Craft Collection sub-ohm tank has its own adjustable airflow for varying user preferences and comes with its own replacement coil. Available for $14.99, the company is selling three-pack mini sub-ohm replacement coils for use with the Haus Craft Collection sub-ohm tank.

Mistic is an independent manufacturer of vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company’s Mistic brand of rechargeable and non-rechargeable e-cigarettes, including the Mistic Bridge, as well as its Haus line of vapor products, such as the Haus Personal Vaporizer by Mistic and Haus e-liquids, are sold in 70,000 retail outlets and wholesalers across the United States, including Walmart, Walgreens, Dollar General, Kangaroo Express, Circle K, Hess, Speedway, Family Dollar, Winn Dixie/Bi-Lo and Food Lion, HT Hackney, McLane, Coremark, Nash Finch and Petrey. The company produces all of its e-liquid in the United States, including the bottling and filling of its Haus-branded e-liquid bottles, as well as the filling and assembly of Mistic refill cartridges and starter packs.


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