Joining AATAC means that our retailers will meet quality companies with products and services that will help you prosper.

Beyond Customer Service

Brought to you by GasBuddy.

In today’s hyperconnected world, retailers don’t own their brand—their customers do.

Retailers own the overall customer experience—every interaction with the customer from start to finish. They control how the store appears from the road, the interactions with customers on social media and whether or not the restrooms are clean, the fuel pumps are well-lit and the store layouts easy to understand. By providing a quality experience, they can influence what is said and shared about their brand.

Strategic customer experience can further enhance the experience. A recent survey of GasBuddy users found that in addition to gas prices and location, customer service was considered the most important factor driving their visits. This includes responding to online reviews, offering genuine thanks at the point-of-sale and being attentive to their needs.

But it can be tempting to assume that “more is more.” Many of us have walked into a retail store only to be greeted in a way that seemed forced or inauthentic, or encountered employees who were overzealous in offers of assistance.

Most customers don’t require that level of interaction. Many of them, especially millennials, seek to direct their own retail experience. Rather than looking for assistance and guidance, they want choices, options and the freedom to navigate as they please.

Retailers can facilitate this in a number of ways. Ensure the store is designed from start to finish in a clear, intuitive manner. Encourage customization on foodservice menus and provide self-serve coffee options. Use point-of-purchase displays to inform customers of new products and existing offers and address frequently asked questions.

And when opportunities for customer service interactions do arise, be ready with the right strategies.

Interact with customers in a way that makes them feel valued and welcomed. Provide a clear way to report issues with restroom cleanliness. Train employees to take charge of difficult situations and handle them in a way that enhances the brand’s reputation.

When negative reviews are posted online, see them for what they are: an opportunity.

A recent survey found that 72% of GasBuddy users would consider returning to a store if their complaint were resolved. Through GasBuddy Business Pages, retailers have the opportunity to manage their reputation by responding directly to these reviews.

If someone leaves a review that a card reader didn’t work, a store might reply, “Thank you for alerting us to the problem with our credit-card readers. We fixed the problem, and all pumps are working fine!” Not only does this show the individual that his or her complaint was taken seriously, but it signals to everyone else visiting the station’s page that there are no issues with the gas pumps. 

Positive reviews also present an opportunity for GasBuddy Business Pages partners. When customers rave about a store’s foodservice and clean restrooms, consider thanking them for their business. Invite them to return.

It’s one more way to improve a brand’s reputation by controlling the experience. 


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Vendor Application


Toll Free: 888-662-7780

Here at AATAC we are always looking for companies that may enhance our member’s businesses and better the industry as a whole. If you are interested in becoming a preferred vendor within our network please fill out this information form.

Send info and materials to our receivables office:

503 E. Jackson St. STE# 141
Tampa, FL. 33602



Answer the Question of the Day by filling in the information below and send it to us for your chance to win the prizes and exclusive discounts offered only to our members!

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Located on the front page of our national website is a field called “Question Of The Day” (QOD). Each day we post a different question about the products and services that are presented through our website. The answer to this question can be found on one of our partner’s web pages. Our members will navigate through the preferred vendors page to find the answer to your question while subconsciously educating themselves about your company! AATAC effectively selects members who answer the question correctly to win rewards which include; rebates, complimentary services, cash, promotional offers from vendors, prizes, giveaways, etc. *Your QOD should be 1-2 sentences in length and can not name a specific product or company within the question. 

Here are some examples:

Which preferred vendor offers your customers a 99% accurate drug test that reads results in five minutes?  

One of our partner’s provides important compliance training classes in a virtual setting for a low cost. Who is it?


Your Vendor Category

When your logo and redirect are added to our preferred vendors catalog it offers two very important elements to members:

  1. It tells them that your company has been vetted and approved for business within our network. 
  2. It encourages them to visit your website where they can learn more about your company.