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An Arnold Palmer That Packs a Punch

DENVER & WOODBURY, N.Y. — The traditional Arnold Palmer will get some punch through a new licensing agreement between AriZona Beverages and Molson Coors Brewing Co.

Molson Coors is partnering with Hornell Brewing Co., an affiliate of AriZona Beverages, to market and distribute a new flavored-malt-beverage (FMB) version of the Arnold Palmer, a mix of iced tea and lemonade popularized by the golf star.

Denver-based Molson Coors will market Arnold Palmer Spiked Half & Half in the United States through MillerCoors, Chicago. The brand will be introduced later this year in select markets followed by a full national launch in early 2018, according to the company.

“Arnold Palmer branded beverages have a very strong following, and we believe this new hard iced tea and lemonade will provide consumers with even greater choice, as well as further extend our leadership position in the FMB space,” said Kandy Anand, chief growth officer for Molson Coors.

The agreement opens opportunities for Molson Coors to potentially distribute the brand outside the United States, as well as explore other product collaborations with Hornell Brewing and AriZona Beverages.

“With their wide distribution network, partnering with Molson Coors was a natural choice for us to introduce this new spiked version of our popular, great-tasting Arnold Palmer beverages,” said Don Vultaggio, chairman and owner of Hornell Brewing and AriZona Beverages, Woodbury, N.Y.

Licensed under the authority of Arnold Palmer Enterprises and Innovative Flavors LLC, AriZona Beverages is responsible for the commercial development of the authentic Arnold Palmer beverage, a proprietary blend of iced tea and lemonade and named after the legendary American golfer.

Arnold Palmer Spiked Half & Half is a flavored malt beverage made with real juice and select teas from around the world with an alcohol by volume (ABV) of 5%.

Terms of the agreement were not disclosed.

Author(s): 
Steve Holtz

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