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5 Tips to Improve Your Loyalty-Program Enrollment

Brought to you by Paytronix.

Every successful loyalty program starts with a foundation of enrollment and registration. The most profitable convenience-store programs build a mass of loyal customers who visit more frequently and spend more than the occasional customer.

But building membership demands constant attention, and you need a multifaceted strategy for membership growth. Effective enrollment and registration strategies define how you will create awareness of your program, engage with customers to build their interest and enlist new members. 

These tips will help you get the word out, engage your customers and encourage them to join your loyalty program.

  1. Make the program meaningful. Provide your customers with a reasonable return for a reasonable spend. Typically, a perceived value of about 5% to 7% will trigger customer spending and encourage loyalty. Quickly engage new members and keep the hurdle to the first reward low as a way to build their excitement.
  2. Sharpen your pitch. Ensure that the benefits are clear and make it easy to answer the question, “Why should I join this program?” Enrolling is often an impulse decision, and you have only a brief instant to make an impression. Develop a succinct elevator pitch, use a catchy name and consider an energizing slogan to reinforce key program benefits. Make the benefits easy to articulate, simple to understand and readily remembered.
  3. Utilize proper signage. Promote the program with well-placed signage designed to inform, excite and stimulate action. Leverage every customer interaction point to convey a simple, consistent message that encourages customers to join.
  4. Employ multiple registration methods. Make sure there are several ways to register your customers for your program. Lower the barrier of entry to your program by allowing registration through a mobile app, website or in the store. By leveraging multiple registration methods, you can attract as many customers as possible.
  5. Encourage friend referral. Tap into a powerful resource—your existing members. Offer them an incentive to invite their friends to join your loyalty program. Since they are members and come to your stores, turn their enthusiasm into advocacy.

The cornerstone element of a loyalty program is enrollment. Successful organizations commit to expanding membership and incorporate effective ways to reach members. They recognize that a dedicated long-term focus on enrollment will generate the expected boost to revenues and profits. Watch “Five Ways to Enroll More Guests” to learn more about effective enrollment methods that help boost activity so you can drive more traffic to your stores.

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Here at AATAC we are always looking for companies that may enhance our member’s businesses and better the industry as a whole. If you are interested in becoming a preferred vendor within our network please fill out this information form.

Send info and materials to our receivables office:

503 E. Jackson St. STE# 141
Tampa, FL. 33602

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Answer the Question of the Day by filling in the information below and send it to us for your chance to win the prizes and exclusive discounts offered only to our members!

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QOD

Located on the front page of our national website is a field called “Question Of The Day” (QOD). Each day we post a different question about the products and services that are presented through our website. The answer to this question can be found on one of our partner’s web pages. Our members will navigate through the preferred vendors page to find the answer to your question while subconsciously educating themselves about your company! AATAC effectively selects members who answer the question correctly to win rewards which include; rebates, complimentary services, cash, promotional offers from vendors, prizes, giveaways, etc. *Your QOD should be 1-2 sentences in length and can not name a specific product or company within the question. 

Here are some examples:

Which preferred vendor offers your customers a 99% accurate drug test that reads results in five minutes?  

One of our partner’s provides important compliance training classes in a virtual setting for a low cost. Who is it?

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Your Vendor Category

When your logo and redirect are added to our preferred vendors catalog it offers two very important elements to members:

  1. It tells them that your company has been vetted and approved for business within our network. 
  2. It encourages them to visit your website where they can learn more about your company. 

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